Visual Media Taking Down Giants

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Photography for Change

Giant - Hopelessness
Client - UNICEF & Photography for Change
Date - August 2010
Title - Through the Eyes of Children
Shot on Location - Orlando East, Soweto

Project

To see the impact that the Sports for Development project is having in the lives of children, we decided to creatively listen to the children themselves… to see the world through their own eyes.

We taught them how to use cameras, and sent them out into their communities to see what they see, and hear what they say. The results were amazing! Does sport have a positive impact in their lives?… judging by their photographs, the answer is a unanimous “yes”. www.photographyforchange.co.za

Battle cry
“Giving a child a camera is like giving an explorer a compass… who knows the lands they will discover”

Mercy (UNICEF PMTCT)

Giant - HIV/AIDS
Client - UNICEF South Africa
Date -  September 2010
Title - “Mercy”
Shot on Location - Eastern Cape, South Africa

Project
“Mercy” is an individual’s walk through the PMTCT program administered by the Eastern Cape Health Department. It is a story about a brave young woman in rural Eastern Cape, who finds out she is pregnant and HIV positive and decides to respond for the sake of her child’s future. The program is funded substantially by the MAC AIDS FUND and UNICEF, and this short film descibes the impact that their support is making to a future generation.

Battle cry
“One generation plants the seed, the next plays in the shade”

Smile in the DRC

Giant - Health : Children with Cleft Lip/Pallette
Client - Operation Smile SA
Date - June 2010
Title - Naomi Smiles
Shot on Location - Democratic Republic of Congo

Changing lives one smile at a time through cleft lip and cleft palate surgery

Children who are born with cleft lip or cleft palate are faced with challenges many of us cannot ever imagine. Many have difficulty eating, speaking or even smiling and in some parts of the world, they are hidden away, kept from socializing, attending school or playing an active role in their community.

Operation Smile reverses this in less than an hour. Volunteers work tirelessly to help these children have a bright and hopeful future. Throughout the world, more than 150,000 children have experienced this transformation, and we had the privilege of capturing and telling a few of their stories

Battle cry
“Don’t ask what the world needs, ask what makes you come alive… because what the world needs is men and women who have come alive. “

Poverty Housing

Giant – Almost 60% of people live in a “shack”
Client – Habitat for Humanity International
Title – Tutu Build
Shot on Location – Mfuleni, Cape Town, South Africa

Project
To capture and communicate the heart of the Habitat Desmond Tutu Community build in Mfuleni township. Over 400 volunteers from 4 continants came together to build 11 homes in just 5 days! These families no longer live in “shacks”.
habitatpic.jpg

Battle cry
IMAGINE… a world where every person has a decent place to live

Birthday for the Children

Giant - Poverty and Health
Client - Walter Sizulu Pediatric Cardio Unit
Date - October 2008
Title - Mama Sizulu’s Birthday with Nelson Mandela
Shot on Location - Gauteng

Project

A celebration of Mama Sizulu’s Birthday. Mama, a wonderful woman who at 90 years old still continues to serve humanity in such an amazing way. Although it was her birthday, the focus was on the children. As the patron of the Walter Sizulu Unit, all funds raised during the event went towards heart operations for children in Africa, who could not possibly afford the procedure without the assistance.

Battle cry
“We are in positions of power to serve humanity”

Hope in the Face of Darkness

Giant - Child Headed Households (HIV/AIDS)
Client - Hope Worldwide
Date - April 2008
Title - Hope
Shot on Location - Khayalitsha, Cape Town and Soweto, Gauteng

Project

As the number of child headed households continues to rise in this country, an appropriate response at a ground level is essential. Hope Worldwide partners with field workers to tackle the giants of HIV Aids education, life skills and parenting in South Africa. So many lives are impacted by this crucial work, and meeting the recipients of there support was humbling. These stories of hope show that nothing is impossible!

Battle cry
“Without hope we have nothing… it is more essential than air”

Princes Lend Support

Giant - Education and HIV AIDS
Client - UNICEF / Enduro
Date - October 2008
Title - Enduro Africa
Shot on Location - Port Edward, Durban

Project

In an on going effort to raise awareness of the plight of children’s suffering from the devastating effects of HIV Aids; UNICEF together with The Nelson Mandela Children’s Foundation and Sentebalo hit the road. Supporters from around the world, including Prince William and Prince Harry joined the Enduro Africa Motorbike Rally to raise funds and awareness for the many children in Africa, at risk from this pandemic.

Battle cry
“It may be a muddy battle, but the victory against HIV AIDS must be won!”

Living in Victory

Giant - Lack of Access to Medical and Educational Facilities
Client - Won Life
Date - September 2008
Title - Living in Victory
Shot on Location - Fisantekraal Township, Cape Town

Project

Won life has partnered with the community in the Fisantekraal township with the aim to supplement primary health care in under-privileged areas, facilitate HIV/AIDS education and provide HIV/AIDS counseling. They are doing this through a newly built life style centre and pre primary school. A growing satellite clinic fulfills the provision of primary health care to members of the community.

Battle cry
“Children may be one third of the population but they are ALL of our future”

Manchester United Role Models

Giant - HIV AIDS and the stigmas
Client - UNICEF & Manchester United
Date - August 2008
Title - Little Champions
Shot on Location - Gugulethu, Cape Town and Alexandria, Gauteng

Project

Deconstructing the stigmas attached to HIV AIDS requires creativity and focus… it ain’t going to die by itself! Sport, and in particular soccer,  continues to play a huge role in developing communities as a teaching tool. On a recent tour to South Africa Ryan Giggs and Chris Eagles spent an afternoon with a group in Gugulethu undoing the lies and stigma and encouraging people to get tested and to live positively with HIV Aids.

 

Battle cry
“Sex is not a right, it is an expression of love within a healthy marriage”- Ryan Giggs

Lend a Hand, Build a Desk

Giant - Education
Client - ABSA / Big Tree Foundation
Date - September 2008
Title - Lend a Hand, Build a Desk
Shot on Location - Durban, Cape Town and Gauteng

Project

In many rural and developing schools one of the biggest giants that learners face is a lack of educational tools. From desks and uniforms to text books and pens. In September 2008, Absa and its Corporate team chose to act. Partnering with the Big Tree Foundation in three different provinces, the teams got together and through a team building exercise, built over 150 desks for children in 3 different schools.

Battle cry
“Lend a Hand, Build a Desk!”

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