Visual Media Taking Down Giants

Mercy (UNICEF PMTCT)

Giant - HIV/AIDS
Client - UNICEF South Africa
Date -  September 2010
Title - “Mercy”
Shot on Location - Eastern Cape, South Africa

Project
“Mercy” is an individual’s walk through the PMTCT program administered by the Eastern Cape Health Department. It is a story about a brave young woman in rural Eastern Cape, who finds out she is pregnant and HIV positive and decides to respond for the sake of her child’s future. The program is funded substantially by the MAC AIDS FUND and UNICEF, and this short film descibes the impact that their support is making to a future generation.

Battle cry
“One generation plants the seed, the next plays in the shade”

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